Hess makes it clear that her services are completely platonic. “I’m not sexually attracted to my clients and even if I were, I don’t allow myself to go there,” she explains. “I’m in a totally different head space during a session and I’m very specific about body parts that cannot be touched.” If a client pushes his or her boundaries, Hess issues a verbal warning or ends the session. Though she does business in her clients’ homes, she says she feels safe, thanks to her martial arts training. She also carries a Kuboton (a pocket-sized sharp stick), just in case. “No one has ever violated the rules because of my strict vetting process,” she insists. “My youngest client is 24-years-old and my oldest is in his mid-60s — I see single dads, widows, depressed people, even one woman.”
More on Yahoo Shine: What His Body Language is Really Saying
There’s been plenty of research on the effects of cuddling between people who love and trust each other: Snuggling lowers blood pressure, heart rate, and stress and releases the bonding hormone oxytocin, triggering a loving feeling between two people, yet little is known about the effects of cozying up to a stranger.
Nonetheless, other cuddling businesses have been cropping up across the country. Jacqueline Samuel, 29, owns the Snuggery, a company that offers cuddle services for $60 an hour and $90 for 90 minutes, out of her home in Penfield, New York. Clients can also opt for a “Double Cuddle,” a snuggling session with Samuel’s female colleague (the price spikes to $100 for 45 minutes and $180 for 90 minutes, in that case). And The Snuggle House in Madison, Wisconsin finally opened on Friday, weeks after its October grand opening was canceled due to a city investigation on suspicion that snuggling was a front for prostitution (it wasn’t).