Taco Bell is coming out with a Fritos taco. The new menu item, stuffed with chili and wrapped in a Fritos shell, will launch in a few test markets this year, Taco Bell CEO Brian Niccol told Business Insider.
"I always joke with people that the Fritos' destiny was to be in a taco," Niccol said.
Yum Brands alluded to the new invention in a presentation earlier this year that showed a photo of a hard taco inside a Fritos bag. Check out the image in the top left corner of this slide:
(Yum! Brands) Taco Bell uses a similar illustration (see below) to represent the Doritos Locos Taco on menus and in ads.
The Doritos Locos Taco has a shell made out of Nacho Cheese Doritos chips. It was introduced in 2012 and it is Taco Bell's most popular menu item of all time.