Everybody KNOZ
Corporate radio drops the bomb on a local micro-broadcaster
By Cosmo Garvin
The last time we checked, the Doing It Big show was still on the air.
“This is your boy JP. We’re fixin’ to slide into Seagram’s 'If the World Was Mine,’” disc jockey JP, also known as Jason Anthony, growled into the microphone.
“That’s right. If the world was mine,” replied co-host DJ Money Mike, a.k.a. Mike Williams, “we wouldn’t be going through everything that we’re going through.”
With the click of a mouse, the track by Seagram, the late Oakland rapper who was shot to death in 1996, began to play. Off the microphone, the two DJs conferred about what to queue up next, deciding on a track called “Why Hate,” by Sacramento artist D-Dubb.
“'Why hate?’ I dedicated that one to the FCC yesterday,” JP said, laughing.
Earlier that week, on Wednesday, January 12, two agents from the Federal Communications Commission office in Pleasanton had arrived to try to shut down KNOZ, an 83-watt Midtown radio station with a coverage area of about three miles.
“They just started banging on the door, flashing their badges,” explained Khyree the Barber, who hosts a Saturday-morning program called The Wake and Bake Show. It was the FCC’s second visit. This time, he said, “we told them they couldn’t come in.” The agents eventually left, but only after declaring KNOZ an illegal operation and threatening thousands of dollars in fines, confiscation of the station’s broadcasting equipment and up to a year in jail.
For nine months now, KNOZ 96.5 has been broadcasting a format of only Northern California hip-hop, R&B and rap artists, 24 hours a day, seven days a week. It’s the only station of its kind in Northern California. The station’s heavy rotation draws exclusively from Northern California musicians like San Francisco’s Ridic or Oakland rappers Triple Ave.
There’s also a special emphasis on local acts. “Skulli, J.G, they’re both Meadowview. Mafiyo’s from Oak Park,” JP explained. When one caller--and there seem to be lots of callers--requested a big name like Naughty by Nature, she was politely, but firmly, refused.
“It’s not all the Jay-Z and Snoop Dogg that they brainwash you with,” explained JP later. “This is your friend around the corner. We’re taking care of the homegrown, the community. And the community is embracing us for that.”
In a way, KNOZ is a throwback to the days before the 1980s and the ensuing decades of media consolidation: regional stations playing regional artists and helping them build a fan base before they go national.
“We’re dealing with poor artists. They don’t have $100,000 to get played on the radio,” said Khyree the Barber. “These are people working at your Jimboy’s or Safeway, who put away their little money for studio time and are trying to make a name for themselves.”
As of this writing, the agents had not come back. But it is likely only a matter of time before the FCC moves in to shut the unique station down for good.
KNOZ doesn’t have a broadcast license or an FCC construction permit for the station. But station owner Will Major said the station was “sanctioned” by the FCC.
Describing a sort of no-harm-no-foul agreement, Major said he was led to believe by FCC officials that the station could operate as long as nobody complained. Meanwhile, KNOZ was in the process of applying for the next available low-power FM license, which he believes could be up for grabs as soon as 2006.
Getting a low-power (100 watts or less) FM radio license is a difficult and time-consuming process. Community groups can spend years applying for the license and construction permit (see “Low-power blues”; SN&R News; July 22, 2004). There are very few open channels, and competition for these licenses can be intense, involving nonprofit and community organizations as well as large religious broadcasters and radio networks trying to snap up the low-power stations as translators for their national broadcasts.
KNOZ appears to have taken a shortcut, finding a quiet spot on the dial, building a station and signing on--essentially claiming squatter’s rights on the tiny parcel of open spectrum.