In my opinion, for any video to be considered, let alone be considered a "video of the year", I think it needs 2 of the 3:
A Concept
Creativity
Cinematography
I didn't see much of any of it... got kinda bored.
I understand it was intended to be a provoking title. But if you put hype behind something that doesn't end up meeting expectations, expect scrutiny based off of the bias you set.