For decades, commercial radio airplay was considered the silver bullet for success: a form of promotion with sufficient power and reach to generate significant record sales, while also accruing royalties (for songwriters and publishers) and massively raising an artist’s profile.
Today, there’s been a shift in perceptions about broadcast radio. Some observers and music fans say that “nobody listens to the radio anymore,” suggesting that radio is overrated or unnecessary in a landscape that now includes Twitter, YouTube, iTunes and Spotify. But is this true? For musicians in 2012, does radio still matter?
Major shifts in the radio landscape in the past...
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Today, there’s been a shift in perceptions about broadcast radio. Some observers and music fans say that “nobody listens to the radio anymore,” suggesting that radio is overrated or unnecessary in a landscape that now includes Twitter, YouTube, iTunes and Spotify. But is this true? For musicians in 2012, does radio still matter?
Major shifts in the radio landscape in the past...
View Discussion Text