Do eBlast Marketing Campaigns Increase Your Record Sales?

[Cashflow420]

I see all the huge record labels hitting my email accounts with their eBlast campaigns for their record releases, but I rarely see any for bay area rap artists. If you have done one in the past, post a screenshot of it! Was it effective in driving traffic to your site? Did your conversion rate go up at all? Do you think these are an effective way to reach your audience?

I thought I would give it a try for myself since sales are slow due to the economy. I just had one made up for Skip Dog of E.Z.S.D. but my email address is only at 800. For those of you that do eBlast marketing campaigns, do you hire someone to blast it off, or do you use you own contact email list? Shiiiit, let me know what you think of the eBlast below!?!

 

[montroller510]

from a consumer standpoint that shit just gets on my nerves to be honest

 

[DJ Mark 7]

Unless an email blast has an attached MP3 or a link to one then it's spam to me

 

[STASHMagazine]

STASH has an email list of over 300,000 and includes fans, artists, A&R's, record label execs, DJ's, clothing companies, magazines, newspapers, bloggers, websites and more people all over the world - just the right target audience who need to be seeing you and your product and listening to your music. We do e-mail blasts every week.. get at us if you wanna get down. Our email blasts look like this

Get in the faces of millions of people on the internet and streets with Stash... holla!

 

[Doxx]

Bay Area artists/record labels/managers (save for a very small handful) don't do e-mail blasts or any real online promotions.

Artists/record labels/managers from other areas do.

Notice the lack of Bay Area artists on hip hop blogs/websites? It's not a coincidence.

 

[montroller510]

Bay Area artists/record labels/managers (save for a very small handful) don't do e-mail blasts or any real online promotions.

Artists/record labels/managers from other areas do.

Notice the lack of Bay Area artists on hip hop blogs/websites. It's not a coincidence.

i always thought that was wierd considering the silicon valley is right here

 

[Cashflow420]

Unless an email blast has an attached MP3 or a link to one then it's spam to me

Good lookin out DJ Mark 7, thats a great idea! I will be sure to add a link to download some tracks.

 

[localstar907]

How do u start a eblast? Sounds stupid huh but Im being real when I ask

 

[Doxx]

How do u start a eblast? Sounds stupid huh but Im being real when I ask

You can hire companies that have their own e-mail lists and will send whatever you want to their list. Or you can research websites, DJ's, etc... and build your own list to hit.

 

[localstar907]

You can hire companies that have their own e-mail lists and will send whatever you want to their list. Or you can research websites, DJ's, etc... and build your own list to hit.

Good look any good companies out there

 

[nonstopheat209]

USE BCC FUNCTION...I hate when people jack my address from legit folks who sent an email blast using CC.

Then I get 30 clowns sending me their "EXCLUSIVE NEW SHIT"

fuckouttahere.

BCC=BLIND carbon copy.

In the context of e-mail, blind carbon copy (abbreviated Bcc: and sometimes referred to as blind courtesy copy or blank carbon copy[citation needed]) refers to the practice of sending a message to multiple recipients in such a way that what they receive does not contain the complete list of recipients.

 

[stevetheloanman]

send me a pm i have a company to the does that for a cool litttle price.

 

[Artistic]

that shit is really just annoying in my opinion

 

[danny dee]

I never reccomend my clients get on a blast UNLESS it your personal blast that you built or has relevance to what the audience/fan has already opted-in too.

You need to ENGAGE your fans, not EnRAge them. Annoying ass hood email blasts from people you dont give a shit about decrease your brand identity.

DJ/industry email blasts are different.

 

[DJ Mark 7]

Also, your "blast" better have an unsubscribe option that someone can click on otherwise it is literally spam...Use mailing list software like mailman.

Believe it or not your ISP can cancel yer account if you get too many SCOMP reports (people hitting the spam button on the email) and you don't have an unsubscribe option.

 

[Doxx]

I never reccomend my clients get on a blast UNLESS it your personal blast that you built or has relevance to what the audience/fan has already opted-in too.

You need to ENGAGE your fans, not EnRAge them. Annoying ass hood email blasts from people you dont give a shit about decrease your brand identity.

DJ/industry email blasts are different.

Exactly, I should have specified that. There are different types of blasts. Indecent was correct when recommending gathering emails addresses from shows, etc... for direct to the fan email blasts.

I get emails from both (DJ/industry & up n coming cats) because I need to for my site. If I only bothered with the professional blasts my site would have exactly the same shit as every other site. By giving those up n comers a chance it helps my site be a little more unique.

 

[STASHMagazine]

our huge email address database is from our subscribers, contacts in the industry, people who sign up on stashonline.com, we collect emails at our shows and events - so all is legit.. we weeded down our lists a long time ago. holla if u wanna get down

 

[DJ Mark 7]

we collect emails at our shows and events

I hear ya, but even still, an unsubscribe option is vital.....Unless someone opts in for the emails then in most ISP's eyes it's spam...

That being said, I'm on your list and you guys do it right....Props for that

 

[STASHMagazine]

yup we have an unsubscribe option