First and foremost there are plenty of ways to be negative without cussing as their are many ways to be positive while cussing so I think we can drop any false pretenses about cussing being bad. Words are only symbols that express ideas. Its the way we use our ideas that can be found to be positive or negative.
Secondly, Cham cussed just as much in SOR as he did in his old rhymes. It still wasn't often though.
Third, I agree with the fact that cussing does not make you any more or any less talented on the mic. Kudos to who ever wrote that in this thread.
fourth, this idea of no cussing is ingenious if it is done right. And that means having limited adult content on it. Only way this clever ruse will work.