I think the problem was having a horror head direct a club track's video. The light bulb bit, for instance, wasn't fitting imo. Also some of it seemed kinda cheap. The camera seemed higher quality than the video almost. It seemed dark, almost like it had a plot it was driving too, but there were no plot points. It had a lot of movement with no direction.
You can tell the huge difference between this and Prozak's Good Enough that Prozak IS good, but didn't really know what to do with Bout to Bubble.
Course that's all just my opinion.