in some interview he did with Sway, he said that he was hesitant at first to do a song about candy, but the Sour Patch people told him that he could make the song anyy way he wanted. and it turned out dope
If this is the future of advertising I approve. Instead of 14, 20 second annoying cheesy commercials in between episodes on tv they should just have 1 coo long like this.