Death Grips x BitTorrent
Though the major labels and lots of other people equate filesharing with theft, Death Grips is publicizing The Money Store with a BitTorrent bundle of music and videos. I love the fact that this bundle is being publicized, in part, by a press release distributed via BusinessWire:
"BitTorrent will promote the bundle on the company’s two main Web properties (
www.bittorrent.com and
www.utorrent.com), via advertising to new users, and by offering the bundle directly in the two software clients. The promotion is designed to offer Death Grips fans a special preview for the new album using the fastest download technology available, engage new global fans, and help facilitate pre-sales of the album 'The Money Store' on sale April 24th via Epic Records. "
BitTorrent also held a live chat with Death Grips on Twitter which they then transcribed and excerpted.
This week Death Grips dropped all the audio tracks from The Money Store on their YouTube channel. Whatever the deal with Epic, so far Death Grips seems to be maintaining their uncompromising stance towards art and business. It will be interesting to see what happens now that they're getting a lot more attention and, hopefully, real label support.