it's a double edge sword.....there are alot of people that will not buy something based on their affiliation; nortenos won't fuck with surenos, crips won't fuck with bloods, vice verse & etc....but also some people will check for music based on affiliation.....there are also those that believe that affiliation will give an artist credibility.....at the end of the day do you, its usually the fake shit that gets people exposed and have people not fucking with their shit, but most of the time real recognize real so you might have someone liking a "rival's" music or different sets coming together on a track