Key words are bolded. You are making sweeping assumptions about the entire species, when we are each, in fact, individuals.
Now, if you want to argue society and what is "created" for individuals to live in, thats fine and if that is what you are doing...we can debate that. However, you still have to take into effect individual cognition and recognition by each individual person. We all have ideas, we all have preferences, we all have free will (this obviously varies by beliefs).