LOS ANGELES, Nov. 23, 2015 /PRNewswire/ — WorldStarHipHop, the largest urban entertainment site in the world, has partnered with Hip-Hop group Migos and their fashion label Yung Rich Nation (YRN) to create Worldwide Rich, a limited edition capsule celebrating the lifestyle of a global young entrepreneur. The collection is available in approximately 100 Footaction stores across the country and at http://www.footaction.com.
The collection pulls from WorldStarHipHop’s global appeal and Migos’ YRN plush colors and decadent designs. The six-piece collection includes one crew neck tee, one long sleeve, one hoodie, two hats, and a pair of joggers. Each piece in the collection has its own unique look consisting of cloud designs, roses, paisley pattern, along with color combinations, which include red, white, black, and gold, fusing both brands’ love for the rich life.
“Collaborating with WorldStarHipHop for our first YRN collaboration collection was seamless. WorldStar is the leader in viral entertainment. They have a strong hold on the eyes and ears of the who’s who in, and out of the industry. We couldn’t think of a better partner to connect with to help spread the word of YRN, not only across the nation, but across the world,” said Radue Watson, Director of Merchandising and Design. “What tops this collaboration off is the exclusive distribution with what I believe to be the leaders in the retail industry, Footaction. YRN and Footaction represent the same things. Footaction has a vision for their retail stores like no other, and they are pushing to be above the industry standard.”
“Collaborating with Migos and the YRN brand was a lot of fun for us,” said Lee “Q” O’Denat, Founder and CEO of WorldStarHipHop. “We share the same vision and understand that dressing a part is just as important as playing the part. Through this collaboration we decided to capture Migos and WorldStar’s lifestyle through product and use Footaction as a platform to communicate it.”
“Our Footaction team is always looking for the newest and freshest lifestyle brands to offer our style-obsessed customers,” said Ken Side, vice president, general manager for Footaction. “We’ve enjoyed collaborating with WorldStarHipHop, YRN and Migos to introduce the Worldwide Rich capsule collection. We are excited to welcome them to our ever-expanding portfolio of today’s hottest brands.”
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