For every person you find that says have auctions end on Monday or Tuesday at 7:00, you will find another that says have them end on weekends like Friday or Sunday at 3:00. I prefer weekends and in the early evening, but it really doesn't matter. Remember this, if the product is good, it will get its bid, no matter when it is listed. If you list Tech N9ne, THE WORST, the item is going to sell for a lot, PERIOD. If a bidder really wants an item, they will be up whenever the item ends or at least place a bid earlier. I have listed online for 5 plus years and haven't found any sure fire time to have a item listed. I won't list it in the middle of the morning, but really, items will get their bids no matter what.