NIKE Unveils ‘Unlimited Together’ Film Celebrating the Strength of Unity for USA Basketball
BEAVERTON, Ore.–(BUSINESS WIRE)–NIKE, Inc. (NYSE:NKE) today unveiled a new film that captures the strength of unity and the power of team for USA Basketball.
“The USA Basketball teams are an amazing example of athletes who come together to pursue their goals for their team and their country.”
“Unlimited Together” vividly illustrates how the USA Basketball men and women’s team’s individual strength is amplified when united in pursuit of their shared goal. In the film, images of the teams are projected onto a backdrop of American cityscapes and set to an original song and performance by Chicago-born artist Chance the Rapper.
The film, which is directed by Hiro Murai, is part of the “Nike Unlimited Campaign”, which includes the “Unlimited Courage”, “Unlimited Future” and “Unlimited You” films, that celebrate athletes around the world throughout an amazing year of sport.
“Our Nike Unlimited Campaign celebrates both the everyday athletes and the champion athletes who push their limits daily and who are proving their unlimited potential, whether that’s on the world’s greatest stage this summer, or just in a pickup game in the park,” said Greg Hoffman, Nike Chief Marketing Officer. “The USA Basketball teams are an amazing example of athletes who come together to pursue their goals for their team and their country.”
The company also profiles a number of its premier athletes and new performance innovations, here, detailing in-depth the resolve that victory requires. The films are just one component of Nike’s global campaign celebrating athletes around the world across an amazing year of sport. Consumer activations are taking place in Los Angeles, London, New York, Paris, Rio, Sao Paolo, Shanghai and Tokyo, with the Nike Unlimited Cross-Category footwear collection available at retail across the globe.
For more information, please visit: http://news.nike.com/