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Hot! David “Cin’atra” Lee Named West Coast Executive VP and Latin Division President of Block Starz Latin Music

Block Starz Music LLC, a leading German-American digital music company engaged in scouting, developing, and marketing new independent talent, announced that David “Cin’atra” Lee has been appointed Executive Vice President of West Coast Operations and founding president of the company’s newly-formed Latin entertainment division, Block Starz Latin Music.

Mr. Lee has been with Block Starz since 2011, holding various positions, each with increasing levels of responsibility. In his most recent position as Block Starz Music’s Vice President of Artist and Repertoire (West), he was directly involved in the signing of Delwin The Krazyman, Loc’ed Out Entertainment, producer Young West, and Thizz Latin’s Block Movement which consists of rappers Latin Threat, Stylo and Stewart Gats.

“David brings the skill set, industry experiences, and unique knowledge of Block Starz Music’s culture and creative process necessary to be successful in this role,” said Bayer Mack, Founder and President. “We are fortunate to have an executive of his proven ability to quickly step into the assignment.”

In his new position, Mr. Lee will be supervising various projects, including the West Coast Block Starz 2 compilation, and an all Spanish compilation album called The Latin Connection, as well as developing strategic partnerships with lifestyle brands, publishing, and film companies. As the new chief of Block Starz Latin Music, David will be responsible for signing, marketing, and promoting talented Latin artists from all genres of music, not just Hip-Hop and R&B.

“Block Starz Music has allowed me to discover talented artists and provide opportunities that many of them wouldn’t receive unless they had a budget,” says Lee, who is also the CEO of Deep Groove Entertainment, which manages various acts. “There are lots of undiscovered Latin artists with major talent that deserve to be heard and seen. Latin Music has a huge marketplace that we believe will continue gaining popularity in the United States as the Hispanic population grows.”

About Block Starz Music
Founded in 2008 to scout, develop, and market new independent talent, Block Starz Music LLC is a leading digital Hip-Hop label in America with a catalog that includes independent releases by Machine Gun Kelly, Rhymefest, and Fashawn as well as songs featuring Wiz Khalifa, Big Sean, Raheem DeVaugn, and Lisa “Left Eye” Lopes. The company has a diverse roster of new and established Rap, Rock, Pop, and R&B recording acts and also distributes other independent and artist operated labels.

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